Antonella Abbate • 3 December 2024

Mahindra Unveils 2025 XUV 9e and BE 6e SUVs: Designed with Australia in Mind

Indian automotive giant Mahindra & Mahindra has unveiled its latest offerings, the all-electric 2025 XUV 9e and BE 6e SUVs, marking a significant leap in its global electric vehicle (EV) ambitions. Both models have been touted as "destined for Australia," signifying the company’s strong focus on expanding its footprint in the Oceania region. With cutting-edge technology, striking designs, and a commitment to sustainability, these SUVs aim to position Mahindra as a formidable player in the electric mobility revolution.

A Bold Move into Electric Mobility

Mahindra has been steadily gaining traction in the global automotive market, and the introduction of the XUV 9e and BE 6e underscores its ambition to be a leading force in the EV segment. These vehicles are part of Mahindra’s larger EV strategy, which aims to leverage its engineering prowess and sustainable innovations to cater to the growing demand for zero-emission vehicles worldwide.


The XUV 9e: An Urban Powerhouse

The XUV 9e, a member of Mahindra's celebrated XUV lineup, combines urban sophistication with electric performance. It boasts a sleek design, highlighted by aerodynamic contours, a striking front grille with LED lighting, and sharp character lines.


Key Features and Specifications

  • Range: With a projected range of up to 450 km (WLTP cycle) on a single charge, the XUV 9e is designed for both city commutes and intercity travel.
  • Performance: Powered by a dual-motor setup, the XUV 9e offers all-wheel-drive capability, ensuring excellent traction and performance.
  • Interior: The cabin features a futuristic layout with premium materials, a panoramic sunroof, and a large touchscreen infotainment system compatible with Android Auto and Apple CarPlay.
  • Safety: Equipped with advanced driver assistance systems (ADAS), the SUV ensures top-notch safety for passengers.


The XUV 9e’s combination of style, practicality, and performance makes it a strong contender in the compact electric SUV market.


The BE 6e: Redefining Bold Elegance

The BE 6e, part of Mahindra's BE (Born Electric) series, is a more premium offering aimed at customers seeking luxury and advanced features. With its futuristic aesthetic and powerful electric drivetrain, the BE 6e is designed to cater to a discerning audience.


Key Features and Specifications

  • Range: Expected to offer a range of over 500 km (WLTP cycle), the BE 6e caters to those looking for a vehicle capable of long journeys.
  • Design: The SUV features a coupe-like silhouette, sharp LED headlights, and a minimalist yet aggressive front fascia.
  • Luxury Interior: The BE 6e emphasizes comfort with ventilated leather seats, ambient lighting, and an immersive sound system.
  • Tech-Forward: Its dual-screen setup includes a digital cockpit and a dedicated infotainment screen, along with over-the-air (OTA) software updates and connected car features.


Australia: A Key Market for Mahindra

The announcement that these SUVs are "destined for Australia" reflects Mahindra’s intent to solidify its presence in the Australian market. With growing interest in EVs driven by government incentives and increasing consumer awareness, Australia presents a significant opportunity.


Why Australia?

  • Rising EV Demand: Australia has witnessed a surge in EV adoption, supported by an expanding charging infrastructure and incentives for EV purchases.
  • SUV Popularity: SUVs remain a dominant vehicle segment in Australia, making the XUV 9e and BE 6e well-suited to local preferences.
  • Commitment to Sustainability: Both models align with Australia’s push for cleaner transportation options to meet carbon reduction goals.


Mahindra’s focus on catering to Australian consumers is evident in the SUVs’ design and performance, which are tailored to suit urban and rural driving conditions.


Competition and Market Positioning

The XUV 9e and BE 6e will face stiff competition from established players like Tesla, Hyundai, and BYD in the Australian market. However, Mahindra’s competitive pricing strategy and reputation for reliability could give it an edge.


Additionally, Mahindra’s focus on offering value-packed vehicles with advanced features positions it as an attractive option for budget-conscious consumers transitioning to EVs.


Looking Ahead: Mahindra’s Vision for the Future

The launch of the XUV 9e and BE 6e is part of Mahindra’s larger global EV roadmap, which includes plans to introduce several new models by 2030. The company is investing heavily in EV technology, including battery innovation and manufacturing, to ensure sustainable growth.


In Australia, Mahindra is also exploring partnerships with local distributors and charging infrastructure providers to enhance the ownership experience for EV buyers.


The unveiling of the 2025 XUV 9e and BE 6e SUVs represents a significant milestone for Mahindra as it transitions to a greener future. These vehicles, designed with the Australian market in mind, reflect Mahindra’s commitment to delivering sustainable, innovative, and stylish mobility solutions.



As these models hit the market, they have the potential to reshape the EV landscape, offering Australian consumers new choices in electric mobility while solidifying Mahindra’s reputation as a global automotive leader.

Australia’s EV Love Affair Accelerates – and China is Leading the Charge

by Antonella Abbate • 25 May 2026
Across the Tasman this week, Chinese automotive giant BYD confirmed that almost 5,000 electric and plug-in hybrid vehicles are currently bound for Australia aboard its own dedicated vehicle carrier, the BYD Zhengzhou. The shipment, carrying 4,810 vehicles, marks the first Australian voyage of one of BYD’s purpose-built roll-on/roll-off vessels and is expected to dock in Melbourne before continuing to Sydney and Brisbane. What makes this story significant is not simply the size of the shipment, but what it says about the Australian market. BYD has already announced plans to bring an additional 30,000 new-energy vehicles to Australia in the coming months as demand for electric vehicles and hybrids continues to surge. For decades, Australian motorists were among the most loyal supporters of Japanese manufacturers, with brands from Toyota, Mazda, Mitsubishi, Nissan and Honda dominating local driveways. Few industry observers would have predicted that Chinese brands would achieve such rapid acceptance. Yet Australian consumers have embraced brands such as BYD, MG, GWM, Chery, Geely, Zeekr and others with remarkable speed, treating many of them as though they have been established players for generations. Australia’s transition mirrors trends seen throughout Europe and North America, where consumers are increasingly seeking lower running costs, improved technology, longer warranties and electrified drivetrains. The difference in Australia is that much of this growth is being driven by Chinese manufacturers rather than traditional Western brands. Affordability, strong specifications, competitive warranty programs and rapid product development have reshaped buyer perceptions almost overnight. BYD’s decision to deploy its own shipping fleet to Australia is perhaps the clearest signal yet that global manufacturers now view Australia as a strategic growth market. When a manufacturer is prepared to invest in dedicated logistics to deliver thousands of vehicles directly to Australian customers, it demonstrates confidence not only in its products but also in the appetite of Australian motorists for electrified transport. The message is simple: Australia's EV and hybrid revolution is no longer coming—it has arrived, and Chinese manufacturers are playing a leading role in shaping the next chapter of the nation's automotive landscape.

Australian Refrigeration Council (ARC) announces new appointments

by Antonella Abbate • 25 May 2026
Mr Lamb brings decades of diverse leadership experience across various sectors, both domestically and internationally. Most recently, he served as the Chief Executive Officer of the Murray-Darling Association. Previously, Mr Lamb has held several executive roles with distinct peak body organisations, where he worked closely with government and industry. During his tenure, assisted many organisations to transition into new strategies and methodologies. With his notable experience, he is well positioned to lead the ARC at a time when the refrigeration and air conditioning (RAC) industry is growing at a rapid pace. Mr Lamb succeeds Glenn Evans, who concluded his tenure in December 2025 after 17 years of service. ARC Chair Dr Greg Picker said he was pleased to welcome Mr Lamb to mark the next phase for the Council, which leads national governance of the RAC (also known as ARCtick) Permit Scheme. “The Board is pleased to appoint Mark Lamb as our new CEO. We look forward to working with him as we continue to deliver the ARCtick permit scheme and improve our service to industry. His passion and experience in leading peak body organisations perfectly aligns with the ARC’s priorities at this time and our vision for the future,” Dr Picker said. “It is a crucial time for the industry, and the Board is confident Mark will help us build on our momentum and continue deliver meaning outcomes for the ARC and the broader industry.”  Commenting on his appointment, Mr Lamb said, “I am thrilled to be given this opportunity to play this significant role, not just at the Australian Refrigeration Council, but in the refrigeration and air conditioning industry.

BWM's Milestone

by Antonella Abbate • 25 May 2026
For a company long associated with precision internal combustion performance engines and premium driving dynamics, the production of BMW Group’s two millionth fully electric vehicle is far more than a symbolic milestone. It represents a major industrial transition within one of Europe’s most engineering-driven automotive manufacturers.