Antonella Abbate • 17 October 2023

Mahindra's Ambitious Expansion: 65 Dealerships in Australia by Christmas

Indian automotive giant Mahindra & Mahindra Ltd. has set its sights on a grand expansion in the Land Down Under. With ambitious plans to establish 65 dealerships operating across Australia by Christmas, Mahindra is poised to make a significant mark in the Australian automotive market. This bold move signals not only the company's confidence in its products but also its commitment to catering to the Australian consumers' diverse needs.


Mahindra: A Global Automotive Player


Mahindra, a conglomerate with a rich history dating back to 1945, has grown into a global automotive powerhouse. Known for its commitment to quality, innovation, and affordability, Mahindra has successfully ventured into various sectors, including automotive, aerospace, and information technology.


In recent years, Mahindra's automotive division has gained recognition for its robust and versatile range of vehicles, particularly in the SUV and commercial vehicle segments. Mahindra has a global presence, with operations in over 100 countries and manufacturing facilities in India, the United States, South Africa, and more.


Australian Expansion: A Strategic Move


Mahindra's decision to expand its presence in Australia is a strategic move that reflects the company's long-term vision for the region. Australia, known for its diverse terrain and demanding driving conditions, presents a unique market for SUVs and off-road vehicles, which are among Mahindra's specialties.


The company is not entering this market blindly; it has done its homework. Mahindra has invested in understanding the Australian consumer's preferences, needs, and expectations. By tailoring its offerings to the Australian market, Mahindra aims to create a strong and loyal customer base.


Diverse Vehicle Portfolio


Mahindra's vehicle lineup is well-suited for the Australian market. The brand offers a range of SUVs, including the popular Mahindra Thar, Scorpio, and XUV500. These vehicles are known for their ruggedness, reliability, and off-road capabilities, making them ideal choices for adventurous Australian drivers.


Additionally, Mahindra offers a selection of compact SUVs and electric vehicles (EVs) that align with the growing trend toward sustainable transportation. With the world moving towards electric mobility, Mahindra is prepared to introduce its EV lineup to cater to environmentally-conscious consumers in Australia.


Boosting Local Economy


Mahindra's expansion plans will not only benefit the brand but also have a positive impact on the Australian economy. The establishment of 65 dealerships will create jobs, generate business for local suppliers, and contribute to the growth of the automotive industry in the region.


Furthermore, Mahindra's commitment to after-sales service and customer support ensures that Australian buyers can enjoy a hassle-free ownership experience, strengthening the brand's reputation for reliability and customer satisfaction.


Mahindra's ambitious goal of having 65 dealerships operating in Australia by Christmas represents a significant milestone in the company's global expansion strategy. With a diverse portfolio of SUVs and a commitment to meeting the unique needs of the Australian market, Mahindra is well-positioned to establish a strong presence in the Land of Oz. As the company continues to grow and innovate, Australian consumers can look forward to a wider range of automotive options and a trusted partner in their automotive journeys.


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Tickets are now on sale for Wire & Gas 2026, with VASA and The Automotive Technician (TaT) confirming a full three-day programme at The Westin Brisbane from 31 July to 2 August. The event, co-hosted for the first time by both organisations under the theme ‘Better Together’, brings together automotive air-conditioning technicians, auto electricians and thermal management specialists from across Australia and New Zealand for training, networking and industry updates. VASA and TaT members can register for $995 + GST, with non-member tickets priced at $1,195 + GST. A Social Pass covering the Friday cocktail party and trade show plus the Saturday Gala Awards Dinner is available for $349 + GST. Non-members have the option to purchase discounted VASA or TaT membership at registration to unlock member pricing and ongoing benefits. VASA President Brett Meads said the TaT partnership had raised the bar for what Wire & Gas could deliver. “TaT and VASA have a long history of collaboration and share a common goal: supporting automotive technicians and workshop owners to build their skills and grow their businesses,” Mr Meads said. “By combining our networks and expertise, we can deliver a bigger, better Wire & Gas with high-quality training, new topics and more opportunities for technicians to connect with their peers and industry partners. “This is what ‘Better Together’ is all about.” Programme at a glance Friday 31 July: Opening Night The event opens with a cocktail party and trade show, followed by a panel discussion marking the launch of the updated Australian Automotive Air Conditioning Code of Practice. Panellists include Kylie Farrelley (Refrigerant Reclaim Australia), Dr Greg Picker (Refrigerants Australia / Australian Refrigeration Council), Lesley Yates (AAAA) and Jeff Smit (TaT). Saturday 1 August: Technical Training The full-day technical programme features four in-depth 1.5-hour sessions, with a trade show running during morning tea and lunch: ● Clint Flower: Diagnosing modern automotive HVAC systems ● Clinton Brett: AdBlue (SCR) emissions-control technology for diesel vehicles ● Brendan Sorensen: 48V to BEV: Electrified Diagnostic Triage Framework ● Scott Thomas: Vehicle Security Systems: A Workshop Guide The Saturday evening Gala Awards Dinner will feature live acoustic music, the REDARC Young Technician of the Year Award, the VASA Grant Hand Industry Mentor Award, the VASA Pioneer Award and a race sim champion and trade show prize draw. More awards are to be announced. Sunday 2 August: Seminars The closing half-day covers business and industry topics, with sessions from Lesley Yates on best practices and industry cohesion, Jeff Smit on the EV and hybrid market from an aftermarket perspective, a refrigerant and regulation panel with Kylie Farrelley and Dr Greg Picker, and Geoff Mutton on enhancing workshop productivity. TaT co-founder Jeff Smit said the programme reflected the combined training strengths of both organisations. “Wire & Gas has established itself as the must-attend event for the auto electrical and air-conditioning trades, and we’re thrilled to be joining forces with VASA to take it to the next level,” Mr Smit said. “TaT will be bringing our training expertise, presenter network and broad membership base to the table, with a focus on delivering practical, hands-on sessions that attendees can take straight back to the workshop. “We’re looking forward to welcoming both VASA and TaT members, and the broader industry, to Brisbane in July.” Accommodation VASA has negotiated special room rates for Wire & Gas attendees at The Westin Brisbane at $325 per night (room only, super king or twin) and the adjoining Four Points by Sheraton at $225 per night (room only, king or twin). Optional extras include breakfast ($30 per person at The Westin; $25 at Four Points), a rollaway bed for $80 per night, and valet parking at $60 per vehicle per day. All accommodation prices include GST. Discounted rates are valid for three days before and after the event, subject to availability. Cool Mavericks book signing Authors Mark Mitchell and Ken Newton will be signing copies of Cool Mavericks, which traces the evolution of automotive air-conditioning and the pioneers who shaped it. Books will also be available for purchase or collection at the event. Sponsors and exhibitors With the combined reach of the VASA and TaT networks, sponsorship and exhibition opportunities are expected to fill quickly. Organisations wanting to connect with the calibre of automotive repair professionals Wire & Gas is known for attracting should contact Jill Johnson at jj@jkjmedia.com.au or on 0409 217 624. Tickets and accommodation can be booked at WireAndGas.com
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The Institute of Automotive Mechanical Engineers (IAME) wishes to advise members and industry partners that Mr Peter Blanshard is no longer employed by the IAME , effective 7 July 2026 . The Board wishes to extend its best wishes to him for the future. The Board has enacted transition arrangements to ensure continuity across all operational areas, including member services, supplier and industry partnerships, RTO operations, and government engagement. Redirecting Communications To ensure enquiries are directed appropriately and responded to promptly, members and stakeholders are asked to redirect any communication previously addressed to the CEO to the following contact: IAME Auburn Office (NSW) unit 5, 340 Chisholm Road Auburn NSW 2144 Phone: (02) 9782 1100 Email: inbox@iame.com.au The IAME Board appreciates the cooperation and understanding of our members during this period of transition. We remain committed to delivering strong industry leadership and high‑quality support across the automotive and training sectors. Kind regards, The IAME Board