Antonella Abbate • 23 September 2025

Did You Know?


The Volkswagen Beetle is the longest-running and most-manufactured car of a single design platform worldwide


The Little Car That Could


In 1938, a small, round car rolled off an assembly line in Germany. It wasn’t flashy or powerful, but it had something special — simplicity, reliability, and charm. Its creators called it the Volkswagen Beetle, though to many it quickly became known as the people’s car.


Over the decades, the Beetle buzzed across continents. In post-war Europe, it gave families affordable freedom. In America during the 1960s, it became a symbol of counterculture, its quirky shape standing out in a sea of big, chrome-covered cars. From sunny beach towns to winding mountain roads, the Beetle was everywhere — often painted in bright colors, with stickers, flowers, or even surfboards strapped to the roof.


By the time production ended in 2003, the Beetle had achieved something no other car had: over 21 million built. It became the longest-running and most-manufactured car of a single design platform in the world.


Today, even when you spot one parked on a street or cruising down the road, the Beetle still seems to smile — a reminder that sometimes the most enduring icons aren’t the biggest or the fastest, but the ones that make people feel at home behind the wheel.

by Antonella Abbate 8 July 2026
The Institute of Automotive Mechanical Engineers (IAME) wishes to advise members and industry partners that Mr Peter Blanshard is no longer employed by the IAME , effective 7 July 2026 . The Board wishes to extend its best wishes to him for the future. The Board has enacted transition arrangements to ensure continuity across all operational areas, including member services, supplier and industry partnerships, RTO operations, and government engagement. Redirecting Communications To ensure enquiries are directed appropriately and responded to promptly, members and stakeholders are asked to redirect any communication previously addressed to the CEO to the following contact: IAME Auburn Office (NSW) unit 5, 340 Chisholm Road Auburn NSW 2144 Phone: (02) 9782 1100 Email: inbox@iame.com.au The IAME Board appreciates the cooperation and understanding of our members during this period of transition. We remain committed to delivering strong industry leadership and high‑quality support across the automotive and training sectors. Kind regards, The IAME Board
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