Ferrari: The Prancing Horse
No discussion about Italian performance cars can begin anywhere else.
Ferrari was founded by Enzo Ferrari, a man whose obsession with racing ultimately created one of the world's most recognisable automotive brands.
Ferrari's road cars were initially almost a means of funding the company's racing ambitions. But they soon became icons in their own right.
From the elegant 250 GT to the legendary F40, Ferrari developed a reputation for combining breathtaking performance with unmistakable Italian styling. The F40, launched in 1987, became particularly significant. Lightweight, brutally fast and relatively uncompromising, it represented Ferrari's philosophy in its purest form. There was very little unnecessary decoration. Just a powerful engine, lightweight construction and the promise of speed.
Ferrari's success has always rested on a simple but powerful combination: Racing technology + Italian design + emotional performance. It is a formula that has produced generations of dream cars.









